One problem is that you might not know how much people would actually be willing to pay for your app. In order to be successful with a paid app, you need to either have a well-established brand or a very strong and unique selling point that would drive people to pay a few bucks for it. With so many apps out there, many users might choose to go with a similar app to yours just because it's free. If you have a paid app, the price is definitely a huge factor that will affect the number of downloads. Check out the link for full details about what each platform offers, but here's a quick list: You can do your own keyword research and you can also use tools to help get your app ranked. So your task is to find the keywords that are most relevant to your app and balance for traffic and difficulty in penetrating through the competition. Certain high-traffic keywords like "game", "news", and "free" have thousands of apps competing for them, including well-established ones with millions of downloads and hundreds of reviews, which makes it harder for new apps to compete. Selecting keywords isn't just about finding the keywords with the highest traffic. So you need to research all the keywords related to your app that people search for and use those keywords heavily in your product page.Ī study showed that 63% of users who download and use apps do so through search and browsing the app store, which is why keywords are the most important thing to focus on when you're trying to get more downloads. The whole point of ASO is for your app to pop up when users search for certain keywords in the app store. When it comes to ASO, the first thing that comes to mind is “keyword tracking”.
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